Should You Post Shorts on LinkedIn? [October 2024]
Are you missing out on a gold mine of opportunity by not posting your Shorts on LinkedIn? Or are you better off leaving your Shorts content on platforms like TikTok and YouTube?
In this blog post, we're going to take a look at the pros and cons of both sharing Shorts on LinkedIn versus not. And I'll also be sharing a few tips to get the most leverage out of video content on LinkedIn.
Benefits of Posting Shorts on LinkedIn
Reaching a Professional Audience
By sharing your Shorts on LinkedIn, you're tapping into a whole new professional audience. LinkedIn is a place for decision-makers and industry leaders to find your content, who might not see it on other platforms.
If you're using content to promote your products and services, LinkedIn users are much more able and willing to buy than any other social platform.
Expanding Your Viewership
Cross-posting your content expands your overall viewership. More platforms mean more eyeballs on your content.
Additionally, repurposing content by taking a video published on Shorts and posting it on LinkedIn saves time compared to creating brand-new content specifically for LinkedIn.
Leveraging Short Form Content
Even on a professional platform like LinkedIn, people love bite-sized content. Not everyone has the time to consume a 5-10 minute video in one sitting, and your Shorts can satisfy LinkedIn users looking for quick, easily digestible content.
Plus, sharing valuable content consistently can help establish you as a thought leader in your industry.
New Video Tab Feature
LinkedIn has been testing a brand new video tab, allowing creators to post vertical content just like on TikTok or Instagram Reels. Posting vertical formatted short-form content to LinkedIn while this feature is still new could be a huge advantage for you and your channel.
Drawbacks of Posting Shorts on LinkedIn
Different Audience Expectations
The LinkedIn audience often has different expectations for content than YouTube viewers.
LinkedIn users are typically looking for more professional, business-oriented content. YouTube Shorts might lack the depth that LinkedIn users expect, as professionals often seek substantial insights rather than quick entertainment.
Risk of Content Fatigue
Constantly bombarding your LinkedIn followers with Shorts content can lead to content fatigue.
Keep in mind that LinkedIn is not Instagram or TikTok. If your audience feels overwhelmed, they might tune out or unfollow you altogether.
Tips for Posting Effective Content on LinkedIn
1. Be Selective
Choose Shorts that offer real value to a professional audience. Think about creating content around industry insights, practical tips, or business strategies.
2. Adjust Your Tone
LinkedIn users typically expect a more polished, authoritative voice than other social media platforms. Be sure your tone reflects this in your content.
3. Slow Down the Pace
While Shorts are known for rapid-fire editing, LinkedIn users might appreciate a slightly more laid back approach.
4. Provide Clear Takeaways
Focus on content that provides a clear, professional takeaway. Your viewers should feel like they've gained something valuable from watching.
5. Use Clear Calls to Action
Include clear calls to action that make sense for a professional audience, such as:
- Inviting viewers to connect with you
- Encourage your audience to share their thoughts or insights
- Give viewers additional resources to check out
6. Add Context with Your Copy
Like most social platforms, LinkedIn allows you to add copy to your post when publishing the video.
When you post, be sure to add context to explain why the Short is relevant to your professional audience and what they stand to gain from watching.
7. Post Natively
Rather than just sharing a link to your YouTube Short, post the content directly on LinkedIn. Native content has a much better chance of performing well on the platform.
Conclusion
Repurposing Shorts for LinkedIn can be a powerful strategy when done thoughtfully. It allows you to expand your reach and establish expertise while saving time.
However, it's crucial to adapt your content to the professional expectations on LinkedIn.
Experiment with sharing select Shorts as part of a broader LinkedIn content mix, pay attention to their performance, and adjust your strategy accordingly.