How Often Should Podcasts Post Video Shorts/Reels/TikToks? [November 2024]

How Often Should Podcasts Post Video Shorts/Reels/TikToks?

Are you wondering how often you should be posting YouTube Shorts to maximize your reach and growth?

In this post, we'll explore insights from creators and experts to help you fine-tune your Shorts strategy.

The Balance Between Quantity and Quality

Consistency is Key

Most experts agree that consistent posting is crucial for maintaining audience engagement. However, the debate between quantity versus quality is significant.

Established channels often find that quality trumps quantity. Posting 2 to 3 high-quality, engaging shorts per week can be more effective as viewers tend to scroll past low-effort content.

But What If Your Channel is New?

If your channel is young or you're starting fresh, prioritizing quantity initially can be beneficial.

Posting a high volume of shorts allows you to test different content types, gather data, and quickly identify what resonates with your audience.

This approach accelerates the learning process and helps refine your content strategy faster. Once you have a clearer picture of what works, you can focus on producing higher-quality content.

Creator Experiences and Insights

Experimentation Results

Austin's Case: Posting three shorts per day for 30 days significantly boosted metrics, though views and likes were easier to gain than comments and subscribers. Out of 520 new subscribers in a month, only 189 came from the shorts.

Reddit Observations: One creator noticed a decline when posting two Shorts per day but saw significant gains with three shorts per day.

Another user, found that posting three shorts daily generally led to two videos doing well and one falling flat. While posting on Fridays and at specific times of day also drove more views.

Finding Your Ideal Posting Frequency

Based on various insights, a sustainable rhythm of posting three to twelve shorts per week, with three to four shorts per day as the upper limit, seems effective. However, each channel is unique, so experimentation is essential.

Use YouTube analytics to identify your audience's most active times, test different posting schedules, and track your results to optimize your strategy over time.

Tools to Streamline Your Strategy

Try Minvo

  • AI Assistance: Minvo uses AI to help turn podcast episodes into multiple shorts, making it easier to maintain a consistent schedule.
  • Video Editing Made Easy: Aside from using AI to generate clips, Minvo allows you to manually make edits to what AI creates, or create your own clips from scratch.
  • Scheduling and Analytics: Minvo allows you to schedule posts and track analytics, helping you see how your strategy performs overall.

Final Tips for Success

  1. Stick with a Strategy: Follow your chosen strategy for at least 30 days.
  2. Track Publishing Details: Note the times, frequency, and length of your shorts.
  3. Consistency: Being consistent in all aspects makes it easier to track and analyze results.

Finding the right balance between frequency, consistency, and quality is key to maximizing your impact with YouTube Shorts. Experiment, analyze, and refine your strategy for the best results.

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